Tuesday, May 29, 2012

Why Citigroup Could Be the Riskiest Bank

http://www.fool.com/investing/general/2012/05/28/why-citigroup-could-be-the-riskiest-bank.aspx


The following video is part of our "Motley Fool Conversations" series, in which senior analyst Anand Chokkavelu, CFA, discusses topics across the investing world. There's a whole lot of risk in America's largest banks. But in at least one way, Citigroup stands out from Bank of America, JPMorgan, Goldman Sachs, and the rest. It's the most internationally focused, with only 37% of its sales and less than 30% of its profits coming from North America. With significant operations in Asia, Europe, and Latin America, Citi's global diversity can be a very good thing, but depending on your regional outlook, that could also have Citi chasing the next financial crisis. Anand explains in the video below.
The financial heavies are getting a lot of press these days. And much of it is negative. But there's one small bank that's flying under the radar. It has some of the best operational numbers you'll ever see. The Motley Fool features it in our brand-new free report: "The Stocks Only the Smartest Investors Are Buying." We invite you to download a free copy. To find out the name of the bank Buffett would probably be interested in if he could still invest in small banks, just click here.

Facebook founder's wedding on 19 May 2012

http://www.forbes.com/pictures/mmi45ehddk/mark-zuckerberg-smiling-and-happy/#gallerycontent
Mark Zuckerberg, 28 and Priscilla Chan,27 are finally married after dating on and off for nine years, since the couple’s Harvard days. 
Chan has just graduated from medical school at the University of California, San Francisco. The groom hosted the ceremony –  a secret to the some 100 guests, who thought they were attending Chan’s graduation party — in the couple’s Palo Alto, Cal., backyard yesterday. 

History
At a party put on by his fraternity during his sophomore year, Zuckerberg met Priscilla Chan, a fellow student who he began dating in 2003. Chan is of Chinese descent, was born in BraintreeMassachusetts, a suburb of Boston, and is a 2003 graduate of Quincy High School.[90][91] In September 2010, Zuckerberg invited Chan, by then a medical student at the University of California, San Francisco,[92]to move into his rented Palo Alto house.[2][93] Zuckerberg studied Mandarin Chinese in preparation for the couple's visit to the People's Republic of China in December 2010.[94][95]
On Zuckerberg's Facebook page, he listed his personal interests as "openness, making things that help people connect and share what's important to them, revolutions, information flow, minimalism".[96] Zuckerberg sees blue best because of red–green colorblindness; blue is also Facebook's dominant color.[97]
On May 19, 2012, Zuckerberg and Chan married in Zuckerberg's backyard in a celebration also marking her graduation from medical school.[98][99][100] Chan has a medical degree, and is planning to begin interning towards becoming a pediatrician in 2012.[101][102]

How to Create a Website – Using Wordpress

http://websitesetupguide.com/


Saturday, May 19, 2012

How to Advertise a Home-Based Business


http://business.lovetoknow.com/business-marketing/how-advertise-home-based-business


SIX WAYS TO ADVERTISE A HOME BASED BUSINESS


1. Website
A few examples of web design firms that provide design and development services to home-based entrepreneurs include e-worc.com and PromoDivas.com.

2. Search Engine Optimization

A few books that can help you master the basics include Search Engine Optimization: An Hour a Day and Search Engine Optimization Secrets.

3. Email Marketing


Use an accepted email marketing service like Constant Contact orVertical Response to send your newsletters and email marketing pieces. Make sure that your email marketing efforts are in compliance with the CAN-SPAM Act and that you are not doing anything that could cause your domain to get blacklisted.

4. Article Marketing

Write and submit how to articles to quality, high traffic article marketing directories likeEzineArticles.comIdeaMarketers.comAmazines and others. You'll likely find that you enjoy exponential exposure from this type of internet marketing, as bloggers, e-zine publishers and website owners pick up and republish your articles on various websites.

5. Social Networking

Set up a Facebook page and Twitter profile for your company and build social networking followers by share useful information that potential customers and referral sources will want to learn about. If your business is one that lends itself to telling as story through video, consider utilizing YouTube as a social media outlet as well.Establish a LinkedIn profile for yourself and connect with other professionals and entrepreneurs, as well as potential clients.

6. Face-to-Face Networking


Consider joining the Chamber of Commerce in your community so that you will receive invitations to participate in networking opportunities with other business owners and professionals in your local area.

Join a structured networking group like Business Network International or becoming active in a civic organization. You can even build your professional network by doing volunteer work for charitable organizations in your community.





Measuring Advertising Effectiveness

Be sure to take steps to track the effectiveness of every advertising strategy that you use. This is an important key in determining if you have chosen the right advertising channels and messages to get your point across to consumers.
There are a number of ways to track advertising effectiveness. A few examples include:
  • Google Analytics: Use Google Analytics to keep up with traffic to your website and to stay aware of what key phrases and referring sites are sending visitors to your site.
  • Google Alerts: Set up a Google Alert for your name and your company's name so that you'll receive email notifications any time something new is published online related to your company.
  • Dashboard Reporting: Utilize the dashboard feature offered by your email vendor to keep track of relevant statistics associated with your email marketing efforts.
  • Referral Tracking: Ask people who inquire about your business and new customers how they found out about your business and keep track of the responses.